"One thing that my husband taught me is not to be afraid to reach out and ask someone for advice. Miranda Kerr with her husband, Snap CEO Evan Spiegel (Photo by Jason Merritt/WireImage) WireImage Shortly after, she began talking with Sephora and looking for a U.S.-based general manager. Still, seeing the company’s potential through Spiegel's eyes gave her the push she needed. "Well, other people pay me and this costs me money." He was just like, ‘I don't know why you’re spending all your time building other people's brands when you should be spending this time and energy focusing on your brands-what are you doing?,’” she giggles, adopting a faux-angry tone. “He had this full faith in me and the products. "When I said this to Evan-that I would be putting all my eggs in one basket, that it's a little scary, it's a big investment, it's overwhelming-he said, ‘Well, I just don't understand why you haven't, why has it taken this long?’ In a fortunate turn of events, however, Sephora approached Kerr directly in 2017 asking if she’d be interested in an exclusive Stateside launch with their support. “Really, it was a little daunting to take that big step.” “It was a big leap of faith to make more of an investment in the company, because I had to invest more of my own money,” she admits. CEO Evan Spiegel-spent much of 20 tinkering with the idea of moving herself, and her business, to America. Of course, global domination demands global expansion and Kerr-who had recently started dating Snap Inc. I really want these products to help transform people's skin all over the world, and I want it to be part of my legacy.” “I'm not here to create a pipe, sell it and make a bunch of money. “In my ideal world, I'll be able to pass this company down to my boys, just like Estee Lauder passed her company down to her boys, and you need that integrity for longevity,” she brushes a piece of hair away and fixes her glance. Steadily but not-at-all slowly, people began to take notice of KORA and started approaching her with offers to both invest and buy the business outright. This is my vision, my passion, and I've been so specific about what I've wanted from day one." I wanted to be able to bring my visions to life without having other people trying to dilute that. “I've kept it that way because I really wanted to maintain the integrity of the brand,” she says. To this day, she still owns 95% of the business. All of which were self-funded, bar a small stake from a private investor. “My mom would say to me, ‘Look, modeling could stop tomorrow, so save every penny and you'll be able to invest in your own business one day.’”Īs the brand grew larger and larger in Australia, Kerr plugged every cent the business made back in to its growth and product expansion. In the early years, Kerr’s modeling career showed no signs of slowing down: She was chosen to present the $2.5 million Victoria's Secret Fantasy Treasure bra, became the first pregnant model for Vogue, walked high fashion shows for Dior, Lanvin, Chanel, and even replaced Kate Moss as the face of Mango.īut it was never her long-term goal. launched KORA Organics (Photo by Dimitrios Kambouris/WireImage) WireImage Miranda Kerr walking the runway at the 2009 Victoria's Secret fashion show, the same year she.
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